To promote the launch of the Far Cry 5 Season Pass DLC, Ubisoft wanted to run a campaign that not only featured premium social content but also provided their internal teams and influencer network with a branded toolkit set to use throughout their independent channels.
client
Ubisoft
agency
Create Advertising Group
roles
+ Creative Direction + Art Direction + Motion Design + Brand Direction
.01
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ig story comics
Using the keyart for each DLC theme, vertical video "comic books" were designed to create multi-panel Instagram stories.
.02
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16x9 toolkit
As part of the toolkit request, the comic book aesthetic was carried forward through branded border paneling, "page turn" intro cards and comic styled lower third holding devices.
.03
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1x1 toolkit
In addition to the 16:9 ratio and various static sizes, each of the toolkit designs were created at the 1:1 ratio for social optimization.
