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social + interactive

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interstellar: bite size science

Interstellar
social + interactive

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INTERSTELLAR: BITE SIZE SCIENCE

To promote the home entertainment release of Interstellar, Paramount launched an interactive microsite that explained the true science behind the film. A robust social campaign that consisted of 70 pieces of content, 40 of which were video, accompanied the experience.
client
Paramount Pictures
agency
Antfarm
roles
+ Creative Direction
+ Art Direction
+ Motion Design
.01

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infographic

The microsite functioned as a vertical "flight path" that followed the events of the film, explaining the true science that inspired each moment. Along with weeks of scientific research, artwork from the film as well as original ideas and illustrations were used to compress the complicated science of the film into a digestible, visually stimulating experience.
.02

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cinemagraphs

Select photography and motion graphics were used to create the 40 pieces of video content.
.03

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share cards

Within the interactive infographic experience, each bite size fact contained an artistic rendition that was downloadable and shareables across multiple social platforms.
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