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social + interactive

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the truth is nice, a rumor is priceless

Mordecai
social + interactive

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THE TRUTH IS NICE, A RUMOR IS PRICELESS

To promote the theatrical release of Mordecai, Warner Bros. launched an interactive microsite that generated a custom video based on answers from a themed quiz.
client
Warner Bros.
agency
Antfarm
roles
+ Creative Direction
+ Art Direction
+ Motion Design
+ Video Editing
+ Sound Design
.01

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interactive experience

To begin the experience, a series of questions are presented to determine the details of your personalized "rumor." Once the quiz phase was complete, a "mad-lib" style video was generated. + VISIT WEBSITE
.02

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dynamic outcomes

Each generated video being as unique as possible was the goal, so numerous possible scenarios, for males and females, were created and programmed to be randomly constructed. This provided the opportunity for random outcomes even if identical quiz answers were given. See variations below:
_scenario 01
_SCENARIO 02
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