To promote the On-Demand and select theater releases of The Cured, IFC Films ran a social campaign containing social video and premium content to tell the rarely depicted story of what happens AFTER a zombie-like infestation.
Create Advertising Group
+ Creative Direction + Art Direction + Motion Design + Video Editing
Using unit photography, social videos for each character were designed to showcase their status in the film's society.
A seamless Facebook carousel unit was also created to highlight the emotional and visual connection between the characters' stories.
Social video quote cards were designed, using select photography and video clips, to capture the external and internal relationships within the film.
In addition to the social content, premium Instagram stories were compiled using propaganda posters and hand-held video scenes.