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social + branding

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we're in cleveland

The Land
social + branding

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we're in cleveland

To promote the On-Demand and select theater release of The Land, IFC Films ran a social campaign containing various static and video content and also hosted Los Angeles and New York premiere events. A promotional partnership for exclusive merchandise was also created with 40s & Shorties and HUF Worldwide.
client
IFC Films
agency
Antfarm
roles
+ Creative Direction
+ Art Direction
+ Motion Design
+ Sound Design
+ Brand Partnership
.01

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cinemagraphs

Select photography and film clips were used to create dynamic video content.
.02

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static

This campaign also featured static content with a consistent gritty aesthetic.
.03

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partnership & premiere

A partnership with 40s & Shorties and HUF Worldwide was the second phase of the campaign along with the Los Angeles premiere event. Exclusive gift bags containing branded socks, t-shirts, jackets and a custom skate deck, were distributed to the cast, crew and producers at the premiere and featured as the grand prize in a social giveaway contest.
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