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social

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keep america great

The Purge: Election Year
social

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keep america great

To promote the home entertainment release of The Purge: Election Year, NBC Universal ran a social campaign that included numerous pieces of static and video content as well as content made for new Facebook formats.
client
NBC Universal
agency
Antfarm
roles
+ Creative Direction
+ Art Direction
+ Motion Design
.01

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vertical video

To showcase Facebook's new vertical video format, an animated infographic was created.
.02

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CINEMAGRAPHS

Select photography and film clips were used to create dynamic video content.
.03

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static

Static character cards were also featured during the campaign.
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